| Becoming a Personal Fitness Trainer can be very | | | | Essential Equipment |
| profitable. You goal is to keep your clients from getting | | | | CD player, DVD player, TV, aerobic steps, ankle & |
| bored with their exercise program. Your job would be | | | | wrist weights, exercise balls, jump ropes, exercise |
| to motivate them to continue their training. Statistics | | | | mats, step-up boxes etc. Reference books and video |
| show that Americans are physically unfit even though | | | | tapes on nutrition, weight training, physical fitness and |
| they spend large sums on exercise equipment and | | | | exercise games. Cell phone, separate phone line with |
| memberships in health clubs. | | | | answering machine or service, pager, brochures and |
| A Personal Fitness Trainer can reduce the boredom | | | | business cards. |
| and lack of motivation by providing individual fitness | | | | Recommended Training & Needed Skills |
| plans. There is a great need to increase the physical | | | | Nesta is an association that covers training and |
| fitness of Americans. If they were more physically fit | | | | certification for being a Personal Fitness Instructor. You |
| their mental health and physical health would improve. | | | | will need to know nutrition, athletic training and sports |
| This would reduce the probablility of numerous illnesses | | | | psychology. Training at your local community college or |
| such as high blood pressure and heart disease. | | | | with online courses such as with Nesta. Home study |
| If you have any specialized sports related skills, you | | | | courses are offered by Distance Education and |
| could use these to teach others. Such as karate, | | | | Training Council. |
| aerobics, baseball etc. These could be taught in gyms, | | | | Income Potential |
| students homes, YMCAs or anywhere that you would | | | | As a Personal Fitness Trainer you can earn from |
| have access to a large enough room and the | | | | $20,000 to $80,000. |
| equipment needed. | | | | This would all depend on your level of training and |
| Start-up Costs | | | | what type of classes or individual courses you teach. |
| $100 to $5,000 depending on where you are going to | | | | Target Market |
| do your Personal Fitness Training. | | | | Your target market as a Personal Fitness Trainer |
| Financial sources | | | | would be professionals, atheletes or people who just |
| Banks or Credit Unions. There is also the Small | | | | want to get in shape. Another market would be people |
| Business Administration. Personal savings or family | | | | who have been told by their physicians to get back |
| members. | | | | into shape. This holds especially true for diabetics and |
| Advertising and Marketing Tips | | | | people with high blood pressure. |
| Yellow page advertising, business website, business | | | | Success Tips |
| cards and newspaper advertising. Once you get some | | | | For those who haven't done any exercising recently, |
| clients, word of mouth will work very well if you are | | | | have your client get permission from their doctor. Get |
| good being as a Personal Fitness Trainer. Your | | | | a Fitness Trainer Business Plan. Check local zoning |
| website should be listed on your business card and | | | | laws. Have your Lawyer and Insurance agent provide |
| with your other advertising. | | | | liability insurance and waiver forms for your clients. |
