| The matter is as simple as spreading the word about | | | | a new business or venture that you are starting. How |
| a new business or venture that you are starting. How | | | | you get it across to the potential customer is the crux |
| you get it across to the potential customer is the crux | | | | of the whole thing. There is no dearth of media for |
| of the whole thing. There is no dearth of media for | | | | that purpose. However, if there is dearth of funds, the |
| that purpose. However, if there is dearth of funds, the | | | | best of the lot that you can turn to is the ‘print |
| best of the lot that you can turn to is the ‘print | | | | media.’ Leaflets, also called the ‘poor man’s |
| media.’ Leaflets, also called the ‘poor man’s | | | | advertisement,’ is one of the cheapest forms of |
| advertisement,’ is one of the cheapest forms of | | | | advertisement, and also one of the most effective- if |
| advertisement, and also one of the most effective- if | | | | executed efficiently. |
| executed efficiently. Leaflets are of different kinds, | | | | Leaflets are of different kinds, based on their purpose. |
| based on their purpose. For example, the list below | | | | For example, the list below sums up some of the usual |
| sums up some of the usual suspects when it comes | | | | suspects when it comes to categories: |
| to categories: • Event leaflets: These are small | | | | • Event leaflets: These are small posters used for |
| posters used for announcing an event. They are | | | | announcing an event. They are usually 8.5" x 11" sheets |
| usually 8.5" x 11" sheets and are printed on one side | | | | and are printed on one side |
| • Leaflets: They are also of the dimensions of 8.5"x | | | | • Leaflets: They are also of the dimensions of 8.5"x |
| 11" sheets, but the matter is generally printed on both | | | | 11" sheets, but the matter is generally printed on both |
| sides, and the leaflet is folded twice or thrice. | | | | sides, and the leaflet is folded twice or thrice. |
| Photographs are also used to add a degree of | | | | Photographs are also used to add a degree of |
| supporting detail • Fact sheets: These are also | | | | supporting detail |
| leaflets printed on one or two sides of 8.5"x 11" sheets. | | | | • Fact sheets: These are also leaflets printed on |
| Photographs are usually not used on these. The | | | | one or two sides of 8.5"x 11" sheets. Photographs are |
| peculiarity of the fact sheets is that they are not | | | | usually not used on these. The peculiarity of the fact |
| meant to be handed out to people in the streets and | | | | sheets is that they are not meant to be handed out to |
| are only offered to people who request further | | | | people in the streets and are only offered to people |
| information. They are best displayed in attractive leaflet | | | | who request further information. They are best |
| dispensers at your office, so that those in need of | | | | displayed in attractive leaflet dispensers at your office, |
| information can access it easily Leaflets are the most | | | | so that those in need of information can access it |
| effective way to tell the crowd that you have | | | | easily |
| something new to offer. In case you are looking for | | | | Leaflets are the most effective way to tell the crowd |
| attractive acrylic leaflet holders, POS Acrylics is not to | | | | that you have something new to offer. In case you |
| be missed. We can offer the benefits of our | | | | are looking for attractive acrylic leaflet holders, POS |
| experience. | | | | Acrylics is not to be missed. We can offer the |
| The matter is as simple as spreading the word about | | | | benefits of our experience. |
