| Whether it's square dancing, ballet, ballroom or | | | | February 1. Call 555-5555 For Complete Information." |
| contemporary rock dancing, there are great numbers | | | | Don't stop at a classified ad. If it's a children's ballet |
| of people who want to learn. Of course, your own | | | | school you're starting, call your friends who have |
| preference and the most popular dances in your | | | | children and sell them on the school. Put notices up on |
| community will pretty much dictate the kind of dancing | | | | nursery school bulletin boards, at day care centers, at |
| you choose to emphasize in your school. Regardless | | | | youth centers. Leave your business cards at children's |
| of the type of dance, the methods for getting it | | | | clothing stores and toy shops. |
| together are the same. | | | | Your basic teaching tools will be a music player (a |
| If you can, hold classes in your own home. If you don't | | | | portable is sufficient) and a generous supply of music. |
| have enough room but one of your students does, | | | | You should figure your rates so that you end up with |
| offer free lessons for that student in exchange for the | | | | approximately $30 to $35 an hour gross profit. This |
| use of a basement (or any large room). For most | | | | means a class of ten would be charged about $3.50 |
| types of dance instruction you won't need any props. | | | | per person per lesson. Try to get your dance |
| The exceptions are ballet or jazz dancing, in which | | | | instruction customers to agree to a series of lessons, |
| case a large mirror and a dance bar are a necessity. If | | | | say one lesson a week for six to ten weeks. Any |
| free space is not available, the next best situation | | | | series longer than ten weeks is stretching it. Of course, |
| would be some place like a local YMCA or church. In | | | | if you are teaching smaller classes, customers will pay |
| exchange for the hall (and that group's sponsorship) | | | | more and will be getting more individualized attention |
| you usually give a percentage of your tuition receipts. | | | | for their money. |
| The amount of the percentage is negotiable, but should | | | | Once you have gotten a series of classes under way, |
| never exceed 50 percent. | | | | it's not difficult to see how quickly your school can |
| To set up a class, begin by writing a clear, concise | | | | grow. You can hire other instructors for an hourly |
| brochure that outlines the complete schedule and | | | | salary, or even a percentage of the tuition the |
| pricing. This brochure will be your major selling piece, | | | | instructor generates. Within a relatively short time you |
| the piece you send to every interested person. Then | | | | could find yourself with a thriving, growing business that |
| put together a small classified ad soliciting inquiries: | | | | could produce a net income of $25,000 a year on up. |
| "CHILDREN'S BALLET SCHOOL. New Classes Start | | | | |
