| 8 on Hugh's list the other day... | | | | depends on what matters to - ahem - you. |
| He adds "I know which one I'd rather be." | | | | Here's how to tell if you should be cheapest or best: |
| Which one would you rather be? | | | | 1. Is your product specially formulated by people who |
| How do you see yourself with your product or | | | | wanted to create a "best" something? |
| business? | | | | 2. Do you think they succeeded, based on your own |
| A walking mini-WalMart or a walking mini-Gucci's? | | | | experience with it? |
| If it's WalMart you're competing with (cheapest), you're | | | | 3. Is it priced higher than a cheaper version? |
| in for a tough time. They can make anything cheaper | | | | You've passed the best test |
| than any network marketing company can. One | | | | Now to market the best... |
| reason's just the sheer volume they do and the | | | | Ask around for people who also seek the best for |
| supplier discounts they get because of it. | | | | your kind of product (or service) - Gucci shoppers for |
| That leaves "best." | | | | your thing. |
| Much smaller market. Wal-Mart has a way bigger | | | | P.S. Besides a (usually) higher price, best is also |
| number of shoppers than Gucci. Those shoppers are | | | | "someone dependent" and has other qualities too. E.g. |
| also way less discriminating with what they buy there | | | | a well formulated product that is ALSO natural, |
| than Gucci shoppers are. | | | | non-toxic, hand picked, easy to swallow, etc. There is a |
| "Best" is for people who discriminate. People who | | | | REASON for the higher price, and those reasons |
| CARE about what they're buying. And that's not for | | | | define a little market niche for a product - people who |
| everything. | | | | share those values and will pay more to get it that |
| Best is for when something really matters - your child's | | | | way. |
| education, your linens, your organic produce, your | | | | So start with YOURSELF and list the "why's" that |
| supplements, that special tennis racquet, the private | | | | make you love your product. The more specific, the |
| dance lessons, or that must-have iPod. | | | | better. That will help you find others with the same |
| Different things matter to different people. There are | | | | values, because you can ask around for people like |
| cheapest and best in all product and service types. It all | | | | you. |
